Fresh look for UHI Perth
Signalling a shift to where learning means more.
UHI Perth, as part of the University of the Highlands and Islands (UHI) partnership has revealed a new name and visual identity to strengthen engagement with communities and market its offerings more effectively through a connected and recognisable brand family.
As well as new approaches to photography and design, the change features a new logo across campuses, based on the letters UHI, and an embedded plus sign and strapline: ‘where learning means more’.
Dr Margaret Cook, UHI Perth Principal said: “UHI Perth is a partner of UHI and we are proud to continue serving our communities and connecting with their needs. We hope our community will embrace our new identity as we look to the future and continue to offer even more diverse, flexible and supported learning opportunities from access level to PhD.
“UHI is the official collective identity of our partnership, demonstrating that we are more than a college and more than a university, where we offer many more options and opportunities than any single college or university can.
“Refreshing our visual identity will help us engage better with our communities through a more connected and recognisable brand family. The first chapter was creating the university idea, the second chapter was obtaining university status ten years ago and establishing ourselves. This is now our ‘third chapter’.”
Ten years on from establishing university status, UHI has built a strong foundation to move into a new strategic chapter founded on a ‘Daring to be different’ ethos, affirming its role as a regionally focused partnership of independent colleges and research institutions covering the largest geographical area of any campus-based facility in the UK.
The new identity represents the first step towards the partnership being more engaged, connected and enterprising in its activity.