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Perth College UHI new corporate identity |
Perth College UHI has officially unveiled its new corporate identity following the announcement of university title as part of the new University of the Highlands and Islands (UHI).
The new red tree logo is already visible on the College website and is being phased in on signage and other College literature to completely replace the old logo.
Principal and Chief Executive of Perth College UHI, Dr Thomas Moore said: “We are pleased to launch the new identity which conveys the message that we are an integral part of the new University of the Highlands and Islands.
“University title signals a new chapter for Perth College UHI and Perth and Kinross as our region will become a powerhouse for economic, social and cultural development, as the partnership will deliver lifelong learning from vocational education to PhD.”
Sara Wood, Perth College UHI Communications and Corporate Development Director added: “Our new logo was arrived at through an extensive consultation and research process that involved staff, students, the Board of Management, and other important stakeholders around the partnership.
“Within UHI, each Academic Partner has its own icon and colour, representative of their distinctiveness within the partnership, however all logos sit within a consistent style and work together to provide a visual representation of the University Partnership.
“The new design reflects our leafy campus and will allow us to communicate our values, including the provision of lifelong learning, education and training opportunities. It will be implemented across all literature and communication channels in the months ahead and we are confident this new design will become recognised by students, staff and stakeholders very quickly.”
The College will continue to be referred to as Perth College UHI, part of the University of the Highlands and Islands.
Perth College was founded 50 years ago in 1961 to serve its local community and as Perth College UHI it now provides further and higher education to a wide community including our international collaborations. The existence of a university within Perth and Kinross will serve to support economic growth and social prosperity as well as develop and retain locally highly skilled and qualified individuals.