Workshop information

During the popular workshop Martin Jordan shared his expertise in Google tools and Search Marketing.

Optimising the use of these free tools will allow your business to be discovered online, driving traffic to your website. This flow can be driven either by Pay-Per-Click (PPC) or organic Search Engine Optimisation (SEO).

This presentation on digital marketing was all about how you can improve your online presence and Return On Investment (ROI).  

Presented by Martin Jordan

Martin is Equator’s Marketing Director and heads of a team of 16 expert digital marketers. Martin has been online for almost 20 years and started using social networks back in 1992 – albeit in a much different form to what we’re used to today. In his career, Martin has worked in FMCG, financial services, B2B and Gaming. He has spent the last five years building a strong and successful digital team in what is Scotland’s largest full service digital agency.

On Twitter – @martinwjordan and @equatoragency